HiKR GROUND

Stepping into a world of vibrant purple hues, there it is: HiKR GROUND. HiKR GROUND is a surprising gem nestled amidst Seoul’s bustling cityscape. HiKR Ground, short for “Hi Korea Playground,” opened its doors in 2022. The Korea Tourism Organization envisioned it as a dynamic hub. HiKR GROUND bridges the gap between traditional Korean culture and the modern Hallyu wave. It’s a four-story wonderland. Tourists can dive into interactive exhibits. They can discover K-Pop, explore Korean arts, and access multilingual information desks. Imagine stepping onto the second floor. You’re surrounded by the energy of K-Pop Ground. Here, you can live out your K-Pop star fantasies. HiKR GROUND provides the stage, the technology, and even the virtual backdrops. You can create your own music video, dancing alongside virtual versions of your favorite idols. HiKR GROUND also houses the XR Live Studio, Korea’s sole XR studio. It features stages inspired by iconic K-Pop groups like BTS and Aespa. Ascend to the third floor, and you’ll enter the HiKR Art Museum. It currently showcases the “K-Art” exhibition, featuring renowned Korean artists. Their work reimagines classic Korean themes and festivals, adding another layer to your HiKR GROUND experience. Need a moment of tranquility? HiKR GROUND has you covered. The fifth floor offers the serene HiKR Lounge. You can unwind while enjoying panoramic views of the Cheonggyecheon Stream. HiKR Ground is more than just a tourist center. It’s a living testament to Korea’s dynamic culture. It is a must-visit destination for anyone seeking to connect with Korea’s past, present, and future.