Daimaru

Deep in the heart of Osaka, rising above the bustling streets, stands the Daimaru. It’s more than just a department store. Daimaru is a testament to time, a living story that unfolds across centuries. Let’s journey back to 1726. Imagine Osaka, a vibrant hub known as “the kitchen of the world.” A young entrepreneur, Shimomura Hikoemon, sets up a kimono store in Shinsaibashi, the very spot where Daimaru Umeda now stands. This ambitious move marked the beginning of the Daimaru legacy. Hikoemon revolutionized business practices by introducing fixed prices and cash sales. This simple yet innovative change brought affordability to the masses and cemented Daimaru’s reputation for putting customers first. This philosophy, “Righteousness Before Profit,” was penned by Hikoemon himself and echoes through the halls of Daimaru even today. Daimaru Umeda’s story intertwines with Osaka’s rich history. During the Oshio Rebellion of 1837, while other merchants faced the wrath of the rebels, Daimaru was spared. Its commitment to fair trade and community earned it respect and protection. The legendary “Shinsengumi,” a renowned group of swordsmen, are said to have worn uniforms crafted by Daimaru. Though no original garments remain, Daimaru Kyoto meticulously recreated these uniforms, which are now displayed at Mibu Temple. Fast forward to the 20th century. Daimaru embraced modernization, transforming from a traditional kimono store into a department store. In 1926, a seemingly small but significant change occurred. Customers were allowed to enter the store wearing shoes! This modernization brought in droves of new customers. The Daimaru we see today, a stunning blend of Art Deco and neo-Gothic architecture, was completed in 1933, designed by the renowned William Merrell Vories. Notice the peacock relief adorning the entrance. This iconic symbol, born from a possible miscommunication involving a phoenix, has become synonymous with Daimaru’s elegance and upward trajectory. Daimaru Umeda opened in 1983, within the Acty Osaka building. It joined the Shinsaibashi store as a key landmark in the city. Daimaru continues to thrive, blending tradition with modernity. It is not just a shopping destination, but a cultural icon, an embodiment of Osaka’s vibrant spirit, and a testament to the enduring vision of its founder.