Concept store

Stepping into THAT Concept Store at the Mall of the Emirates is like entering a portal to the future of retail. This isn’t just a shop. It’s a vibrant, two-story playground for the young at heart. Concept store isn’t just about clothes. It’s about curating a lifestyle. THAT Concept Store brings together over 250 international and regional designers. You’ll find everything from Off-White and Fila to local Arab talents like Roni Helou and Azza Fahmy. THAT Concept Store is a reflection of Dubai’s millennial mindset. It’s a place where fashion meets fitness, art, and even everyday services. Need a workout? Head to THAT Fitness Studio. Want a manicure? Nail THAT is waiting for you. Eyebrows need shaping? Shape THAT can take care of that too. There’s even THAT Barber and THAT Beauty for all your grooming needs. And when you’re done pampering yourself, you can get your gifts wrapped at Wrap THAT, personalize your purchases at THAT’s Yours, or even enlist a personal shopper with THAT at Your Service. Concept store understands that shopping is more than just acquiring things. It’s an experience. THAT elevates this experience with its unique blend of retail and lifestyle offerings. It’s a place where you can find everything you need under one roof. This innovative approach mirrors Dubai’s forward-thinking spirit and its ability to adapt to the ever-evolving demands of its consumers.