Cheongmin-dong

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Gangnam’s Beverly Hills has a special circle. It is called Beverly Park Circle. This is Cheongdam-dong. Here, the super-rich find the best fashion shopping. They enjoy fine dining and exclusive clubbing. They also indulge in luxurious pampering.

Cheongdam-dong was once a pear orchard district. It is now a ward of Gangnam. Expensive cars hint at the affluence here. Maseratis, Teslas and Mercedeses line the streets. They park outside cosmetic surgery clinics and fashion shops. Money is no object in Cheongdam-dong.

Cheongdam-dong is more than a flashy area. It is an economic hub. Powerful global companies have a presence here. These include companies in entertainment and information technology. Car industries thrive here too.

Wealthy business people frequent Cheongdam-dong. Korean pop and TV stars visit often. They go to beauty salons and department stores. They also enjoy hidden clubs and eye-catching restaurants.

You can not miss Cheongdam Fashion Street. It is one of South Korea’s most famous shopping areas. Luxury brands have storefronts here. Louis Vuitton and Cartier are among them.

Cheongdam-dong offers endless nightlife options. Visit The Class restaurant where celebrities dine. Enjoy sweet French crepes at Ciel de Monet. The name means Monet’s Heaven. For cocktails, find Le Chamber. Press the right book in the library-style ante-room. The underground speakeasy bar will magically open.

Cheongdam-dong means Cheongdam District. Find it south of the Han River. It is in the heart of Gangnam. The area has its own subway station on line 7. Getting around on foot is easy. Take a cab for late-night clubbing.

Remember to dress up in Cheongdam-dong. This is a place to see and be seen. Wear your most daring outfit. New styles here often spread across Asia. Cheongdam-dong sets the trends.

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