Step inside the Apple Store Brussels a true flagship store. This isn’t just any Apple Store. It’s the very first in Belgium. Opened on September 19 2015 it boasts a stunning design. Think a gigantic glass facade on one of Brussels’ most elegant shopping streets. It’s a landmark.
The Apple Store Brussels is more than just a shop. It’s a significant part of the city’s landscape. It’s 1500 square meters of Apple heaven. Before this store Belgians could buy Apple products from resellers like Switch. But this? This was different. This was an official Apple Store. A flagship.
This Apple Store was special. Globally it was the very first to showcase Apple’s innovative new interior design. Think real trees. Think cozy seating areas. Imagine a massive video screen. Visualize sleek wooden Avenue cabinets displaying accessories. This design became a template. But Brussels was the original. The pioneer.
The opening wasn’t a surprise. Rumors spread like wildfire months before. In February 2015 renovations began. Before that Apple hired staff. Creative specialists business experts Geniuses and Store Leaders. The buzz intensified. In May 2015 there was a hiring event. By early September the official date was announced. Black construction hoardings appeared in early summer 2015. Leaked photos of the interior surfaced in late July. Local comic artists even decorated those hoardings. A nod to Belgium’s vibrant comic book culture.
Apple Brussels is comparable to the Apple Store in Amsterdam. A larger store showcasing the latest products and hosting events. Even when closed you can admire the interior through the huge windows. Its influence is palpable. The impact continues. The Apple Store Brussels remains a testament to Apple’s commitment to design. It’s a must-see. Even if you’re not an Apple aficionado.