브랜뉴뮤직

Ever heard of a company that rose from the ashes of not one, but two other music labels? Right here in Bangbae, Seocho District, stands Brand New Music. This isn’t just any entertainment company. It’s a testament to the resilience and vision of one man, Rhymer. He first founded IC Entertainment in 2003. His rapping career hadn’t taken off as he’d hoped, but he wasn’t giving up on music. IC Entertainment transformed into Brand New Production. Then, in a bold move, it merged with Future Flow, owned by rapper Cho PD, creating Brand New Stardom. But the partnership wasn’t meant to last. In 2011, a split led to the birth of Brand New Music, with Rhymer at the helm, bringing several artists with him, including Verbal Jint and Miss S. The transition wasn’t without its challenges. There were even lawsuits. Stardom Entertainment claimed Miss S, one of the artists who’d moved to Brand New Music, was still under contract with them. But Brand New Music maintained they had an agreement not to restrict her movement. Despite these early hurdles, Rhymer persevered. By the end of 2012, Brand New Music released its first collaborative single, “Happy Brand New Year.” This track showcased the label’s diverse talent. Artists like Verbal Jint, Phantom, As One, and Bumkey all contributed. This wasn’t just a single, it was a declaration. Brand New Music had arrived, and it was here to stay. Today, Brand New Music continues to thrive in the competitive K-pop landscape. From its humble beginnings, it has grown into a powerhouse. It represents some of Korea’s most popular hip-hop and R&B artists. It’s a story of perseverance, adaptation, and the power of a brand new start. It’s a story that continues to unfold, right here at Brand New Music.