Assembly Square Marketplace

Discover cities like never before.

Enjoy over self-guided city exploration with our app ‘Explory’. Learn all about the history and discover hidden more than 500.000 hidden gems, that only locals know about. Build custom tours, find nearby places, and start exploring instantly.

From a tidal marsh to a bustling hub, the Assembly Square Marketplace has seen a dramatic transformation. This place, right here, was once a muddy, low-lying area along the Mystic River. Early settlers avoided it. The land was deemed unsuitable for farming. Yet, destiny had other plans for Assembly Square. Let’s journey back to 1631. Massachusetts’ first governor, John Winthrop, commissioned the construction of “The Blessing of the Bay.” This vessel, the first oceangoing ship built in the region, launched from a nearby site. This event sparked the area’s growth. Shipyards flourished along the Mystic River, fueled by the Middlesex Canal’s opening. Railroads arrived in the mid-1800s, further propelling development. In the early 20th century, a new chapter began. The arrival of Ford Motor Company’s assembly plant in 1926 cemented the area’s identity as Assembly Square. The plant, along with a large grocery distribution center, made Assembly Square a major employment hub. However, the story takes a turn with the infamous Edsel. The plant became a primary manufacturer of this ill-fated car. Its failure led to the plant’s closure in 1958. The grocery business took over the former Ford facility, but it too closed in 1976. The construction of I-93 in the 1960s and 70s further isolated Assembly Square. The latter part of the 20th century saw Assembly Square become a retail center. The Assembly Square Mall, built on the former Ford plant site in 1980, became a prominent landmark. The mall’s anchors were Jordan Marsh (later Macy’s) and Kmart. However, by 1999, much of the mall was closed, except for Building 19 and Kmart. A new vision for Assembly Square emerged in the early 2000s. A mixed-use development plan began to take shape. In 2005, Federal Realty Investment Trust purchased the declining mall and transformed it into the Assembly Square Marketplace we see today. The Marketplace is just one piece of the puzzle. The ongoing expansion of Assembly Row includes offices, housing, shops, restaurants, a cinema, and Legoland Discovery Center. Assembly Square, once a neglected marsh, is now a vibrant destination.

Learning about Assembly Square Marketplace in Boston is only the beginning of your adventure. Explory helps you go further with a powerful digital guide that transforms every walk into an experience. Using our intuitive city guide, you can easily connect stories with locations, creating your own city tour while enjoying Boston at your own rhythm. Explory’s goal is to make your trip unforgettable. Our guide combines storytelling with orientation, giving you the chance to uncover the rich layers of Boston. Thanks to the integrated audio guide, you can listen to fascinating narratives while exploring the streets. Beyond the well-known attractions, Explory highlights hidden gems and secret corners that make the city truly unique. With the city guide, you’ll gain insights and flexibility. Whether you’re a first-time visitor or a regular traveler, the app offers exploration on your terms. Each curated city tour blends local culture, history, and atmosphere into one seamless experience. The emphasis on exploration ensures you won’t just see Boston, but actually connect with it. And because our content reveals hidden gems, you’ll always discover something new. Expand your journey by downloading the Explory App. Explore over 300 cities and more than 500,000 POIs and stories, all accessible from your phone. Whether you need a trusted guide, a flexible audio guide, or a structured city tour, Explory offers everything in one place. Start your adventure today and explore Boston like never before with Explory.

More Places in Boston

Middle Brewster Island

Imagine red-roofed houses lining this island. That’s Middle Brewster Island in the 1840s. It was a vibrant fishing community then.

Explore

Chisholm’s Motor Inn

“Seven miles from Boston’s vibrant heart,” I begin, gesturing towards Chisholm’s Motor Inn, “lies a haven for travelers.” Chisholm’s Motor

Explore

Turtle Mural

Behold Myrtle the Turtle a magnificent bronze sculpture. She rests in Beacon Hill’s Myrtle Street Playground. This isn’t just any

Explore

Fairbanks House

Step into the past. Gaze upon the Fairbanks House. This isn’t just any house. It’s the oldest surviving timber-frame house

Explore

Riverside Cemetery

Beneath the gaze of countless granite sentinels, Riverside Cemetery in Saugus, Massachusetts whispers tales of lives lived and legacies left

Explore

Knowles Center

“Law school or architectural marvel?” I wonder what you will say after this tour of the Knowles Center. It is

Explore