“Around Us,” a phrase meant to draw people closer. Around US ENTERTAINMENT stands as a testament to the power of independence and artistic vision in the K-pop industry. This is a story about Highlight and their agency.
Around US ENTERTAINMENT was founded in December 2016. The founders were Yoon Doo-joon, Yang Yo-seob, Lee Gi-kwang, Son Dong-woon, and Yong Jun-hyung. These men were all members of the boy group Highlight, previously known as Beast. They chose to leave Cube Entertainment. They wanted to forge their own path.
The name Around US reflects a desire for closeness. The founders wanted to engage with people more frequently. The label’s aim is simple. Around US ENTERTAINMENT strives to create music. They want to provide content that everyone can enjoy. This content should be accessible anywhere.
After leaving Cube Entertainment, the members faced a challenge. They had to rebrand. They decided to cease legal disputes. These disputes concerned the copyright of the name BEAST. In February 2017, they emerged as Highlight. This marked a new chapter.
Around US ENTERTAINMENT saw changes over the years. On November 15, 2021, Yong Jun-hyung left the label. Despite this, the company continued to move forward. The remaining members of Highlight continued their journey.
Around US ENTERTAINMENT represents a significant shift in the K-pop landscape. It shows artists taking control of their careers. It demonstrates the power of unity and shared vision. The company’s history is intertwined with Highlight’s journey. Together, they have created a legacy of music. They have provided content that resonates with fans around the world.
Around US ENTERTAINMENT continues to evolve. It adapts to the ever-changing music industry. The company remains committed to its founding principles. They focus on creating music for everyone. They work to stay connected with their audience.
So, as you stand before Around US ENTERTAINMENT, remember its story. It is a story of independence. It is a story of artistic freedom. It is the story of Highlight. It is the story of creating music for everyone around us.