Chews

Did you ever crave a candy bar with a century-old history? Right here in Philadelphia, we find Goldenberg’s Peanut Chews, a true local legend. Goldenberg’s Peanut Chews aren’t just a sweet treat. They’re a piece of Philadelphia’s history, a testament to the city’s enduring love for all things delicious and innovative. The story of Goldenberg’s Peanut Chews begins in 1917 with a Romanian immigrant named David Goldenberg and his small candy store on Frankford Avenue. Imagine the aroma of roasting peanuts drifting through the city air as Goldenberg crafted his now-famous confection. Originally intended as a ration bar for US troops during World War I, Peanut Chews offered a boost of energy and protein in a deliciously portable package. The dark chocolate coating, less prone to melting than milk chocolate, ensured the treats arrived intact, ready to fuel the soldiers. The first retail sale happened in 1921, marking the beginning of Peanut Chews’ journey from battlefield staple to beloved snack. The original full-size bar soon gave way to smaller, individual pieces. A milk chocolate version joined the classic dark chocolate, expanding the Peanut Chew universe. In 1949, the Peanut Chews Division, led by Harry and Sylvia Goldenberg, branched out from the parent company. The candy’s journey continued, with Just Born, makers of Mike and Ikes, Peeps, and Hot Tamales, taking the reins in 2003. Just Born’s initial attempt to rebrand Peanut Chews for a national audience, however, proved unsuccessful. Philadelphians, loyal to the familiar packaging and taste, weren’t swayed by the new look. Thankfully, Just Born recognized their misstep, returning to the classic Goldenberg’s branding that resonated with generations of fans. Today, over 1.2 million Peanut Chew pieces are produced daily, using a staggering 44,000 pounds of peanuts weekly. From a wartime ration to a Philadelphia favorite, Goldenberg’s Peanut Chews has cemented its place in the hearts and snack repertoires of countless fans.