How about stepping into a venue where the echoes of roaring crowds and unforgettable performances linger? That’s the Unipol Forum for you. Today, we will explore the story of the Unipol Forum.
The Unipol Forum is more than just an arena. It’s a landmark of entertainment and sports near Milan. Known previously as Mediolanum Forum, its story began in 1990. Giuseppe Cabassi and his son Luca built it.
Over the years, sponsorships changed the name. It was FilaForum then DatchForum. In May 2024, Unipol took over naming rights. This deal will last until 2027. The Unipol Forum stands in Assago a small town just outside Milan. It is a part of the large Milanofiori complex. The Unipol Forum covers 40000 square meters.
Think of the excitement during a basketball game. The EuroLeague and Italian Serie A team AX Armani Exchange Milan calls this place home. Imagine the thrill of a tennis match. The Unipol Forum hosted the Davis Cup final in 1998. Italy played Sweden.
Picture the stage set for a live concert. Many famous artists have performed here. Justin Bieber and Madonna rocked the house. AC/DC and U2 electrified the crowds. The arena can hold up to 15800 people for concerts.
Did you know the Unipol Forum won an architecture award? The Italian National Olympic Committee and the Council of Europe gave it the 1994 European Prize for Architecture. Also it is one of only two Italian venues in the European Arenas Association network.
The Unipol Forum has gone through renovations to improve the experience. In 2014, the capacity increased for the EuroLeague Final Four. It went from 11500 to 12700 seats. In 2017, they refreshed the internal signs and colors. They also rebuilt the floor.
Imagine the energy during the 2018 World Figure Skating Championships. Think of the volleyball matches during the 2018 FIVB World Championship. Consider the excitement of the 2022 FIBA EuroBasket games. In February 2025, the Forum will host the ISU Short Track World Tour stage. Looking ahead, it will host figure skating and short track events during the 2026 Winter Olympics.
The Unipol Forum continues to evolve. It adapts to meet the changing needs of sports and entertainment. Each event adds to its rich history. The Forum di Milano is more than a venue. It is a place where memories are made. It is a place where unforgettable experiences happen.