Ever wondered where Seoul’s trendsetters flock? Apgujeong-dong is the place to be. This neighborhood pulses with an energy all its own.
Apgujeong-dong is a ward in Gangnam District. It is one of South Korea’s wealthiest areas. Housing here costs a pretty penny. In 2019 it was about US$28300 per square meter.
The name Apgujeong-dong comes from a pavilion. Han Myeonghoe founded it. He was a high-ranking official during the Joseon dynasty in the 15th century. Apgujeong-dong is now known for upscale residences. It also features fashion, shopping, and education.
Its Hanja name translates to Seagull Pavilion. This was Han’s nickname. It symbolized peace. He enjoyed watching seagulls fly.
Apgujeong Rodeo Street is a main shopping area. Cheongdam-dong Fashion Street and Garosu-gil are nearby. Apgujeong-ro connects them all. It’s a fashionable destination.
Apgujeong-dong is packed with department stores and boutiques. You will also find hagwons, cafes, and restaurants. Hyundai Department Store and Galleria Department Store both have flagship stores here.
Apgujeong Rodeo Street sits opposite Galleria Department Store. It features local and international designer shops. Nori Market is also there. You can find The Vanessa Bruno outlet. Mui Mui Cafe and On Friday Restaurant offer dining options.
SM Entertainment’s headquarters was once here. Now it is in Cheongdam-dong. The Apgujeong building became a training center in 2013. In 2017 it was renamed SM Entertainment Celebrity Center.
Remember the drama Beautiful Days? The Caffè Pascucci in Apgujeong was a filming location.
Apgujeong-dong is famous for its plastic surgery clinics. Many come here for cosmetic procedures.
In 2021 Apgujeong-dong regained its hotspot status. It generated average daily sales of 13.6 billion won. That’s about $11.4 million. SK Telecom’s data showed this.
Luxury goods are a big draw. High-end restaurants also contribute. Plastic surgery clinics add to the area’s appeal.
Apgujeong offers more than just shopping. It attracts those interested in beauty. The beauty clinics here are top-notch.
Galleria Department Store started as Korea’s first luxury store. It carries global brands. Louis Vuitton and Chanel are among them. It also launches exclusive partnerships.
Looking for unique skincare? BU:NIO is a Korean luxury brand. It is known for organic ingredients.
OBTQ offers latex fashion. Celebrities like Beyoncé have worn MURMUR designs. It’s a hot spot in Apgujeong Rodeo.
EPT Dosan is the flagship store of East Pacific Trade. It opened in Apgujeong Rodeo Street in 2022.
Michelin-starred restaurants await food lovers. Alla Prima and Jungsik offer innovative Korean cuisine. Kwonsooksoo highlights traditional Korean flavors.
Premium spas provide relaxation. Valmont and Sulwhasoo offer unique treatments.
Explore art galleries like One and J Gallery and Perrotin Gallery. They showcase Korean artists.
Apgujeong-dong is a blend of luxury and culture. It offers a glimpse into Seoul’s refined side.
So, as you leave Apgujeong-dong, remember its blend of history and modern luxury. It is a place where beauty and trendsetting collide, leaving a lasting impression of Seoul’s vibrant spirit.