Ever wonder what secrets are held within those walls of Persada International Convention Center? This isn’t just another convention center. Persada Johor stands as a testament to Johor’s history and its aspirations for the future.
Persada Johor International Convention Centre is more than just bricks and mortar. It is a place of layers of history, a stage for contests, and a garden for pleasure. The name “Persada” itself evokes images of royalty and important gatherings. In Malay, it signifies a tiered platform where royalty conducts official business.
Consider the location. Persada Johor now stands where the Johor Military Force camp once stood. Early remnants of Johor Bahru city were also found here. The very ground beneath our feet whispers tales of Johor’s past.
Johor Corporation developed Persada Johor International Convention Centre. They wanted its design to reflect Johor’s historical elements. They also wanted to incorporate modern features. Strength, integrity, and functionality are the dominant qualities.
Take a closer look at Persada Johor International Convention Centre’s architecture. Notice the “Khat” Islamic writings embellishing the exterior. Admire the unique roof shaped after the state ruler’s official hat. It is a symbol of creativity, practicality, and nobility.
Spanning 2.43 hectares Persada Johor International Convention Centre has a built-up area of 1.69 hectares. Within Persada Johor International Convention Centre and The Puteri Pacific Johor Bahru are twenty-nine function rooms totaling 8,296 square meters. There is also room for nine retail shops and food and beverage outlets. A multi-level parking complex accommodates 1,600 cars and 80 buses.
The Persada Johor International Convention Centre complex has two main levels and two intermediate floors. The upper level houses the Convention Hall. The lower level is for the Exhibition Centre.
Persada Johor International Convention Centre offers Convention Halls 301, 302, and 303. It also has Meeting Rooms 304, 305, and 306. Persada Johor’s main Convention Hall covers 3,078 square meters. Its modular layout can convert into three smaller soundproofed halls. Hall 301 has 1,058 square meters and holds 1,000 people. Hall 302 has 902 square meters and holds 900 people. Hall 303 has 903 square meters and also holds 900 people. These capacities are in theatre style. They can convert to reception, classroom, and banquet arrangements.
Exhibition Halls 101 and 102 combine for 3,070 square meters of floor space. They host exhibitions, conventions, banquets, concerts, trade shows, and sporting events. Exhibition Hall 101 has 1,931 square meters. It accommodates 100 booths of 3m x 3m stands with a 9-meter ceiling height. Exhibition Hall 102 has 1,140 square meters. It accommodates 50 booths with a 4.5-meter ceiling height.
On Level 4, find one meeting room and Auditorium 401. The auditorium seats 84 people. On Level 3, discover four meeting rooms. Room 304 holds 60 people. Room 305 holds 60 people. Room 306 holds 120 people. These meeting rooms are in theatre style. They fully convert to reception, classroom, and banquet arrangements.
Persada Johor employs professional Convention Coordinators. They ensure the smooth coordination of your event. All coordinators have instant wireless connectivity devices. Support services include the latest audio-visual equipment. The complex offers twenty-eight meeting rooms and one auditorium with conference technology. There are also Dignitary Suites for royalty, government officials, and state dignitaries. Floor Hosts and Hostesses act as guides.
Persada Johor provides banquet catering for various budgets. Intimate social groups can enjoy the best food and wine. Corporate groups find a grand venue for business get-togethers. Meeting organizers discover creatively themed tea breaks. Industry groups get budget-sensitive venues for large dinners. Exhibition organizers can provide external catering to exhibition areas. Banqueting facilities offer Malay, Chinese, Indian, and international cuisines. All meals meet halal standards.
For Malay-style dining, visit Restoran Selasih. It offers authentic Johorean cuisine. It also provides all-day dining from the a la carte menu or buffets.
Persada Johor International Convention Centre has evolved into a leading venue. It attracts global conferences and events. It is investing in facility upgrades and innovations. It is striving to provide seamless and sustainable experiences. It integrates ESG initiatives and is a member of the UNGC.
Next time you pass by, remember Persada Johor is more than a venue. It’s a symbol of Johor’s past, present, and future. It reflects strength, integrity, and functionality. It welcomes the world to Johor Bahru.