Lost amidst the modern Eataly Smeraldo lies a vibrant ghost. That ghost is the Teatro Smeraldo. This space once pulsated with life. It echoed with music and drama. Now, Eataly Smeraldo stands on Piazza XXV Aprile.
The Teatro Smeraldo first opened in 1942. It quickly became Milan’s largest theater. Gianmario Longoni’s management during its golden years cemented its legacy. Before becoming Teatro Smeraldo, the building served as a cinema, hosting risqué shows.
Imagine the thrill of the 1980s. Gianmario Longoni transformed the space. The Teatro Smeraldo embraced pop, rock, and international musicals. This shift created a new theater experience. It was more accessible and popular.
But Teatro Smeraldo’s story has a tragic chapter. Construction projects crippled the theater. Ticket sales plummeted. Sponsors vanished. Despite Longoni’s resilience, the Teatro Smeraldo closed in June 2012.
Before its demise, Teatro Smeraldo hosted legendary performers. David Bowie, Bruce Springsteen, and Ray Charles graced its stage. Italian stars like Fabrizio De Andrè and Lucio Dalla also performed. The theater championed dance. Moses Pendleton and David Parsons were frequent guests. Innovative shows like Tap Dogs and Stomp captivated audiences.
The Teatro Smeraldo gave many artists their start. In the 1970s, Billie Holiday and a young Mina made appearances here. Adriano Celentano also graced its stage. In 1958, Tony Dallara launched “Come Prima” here.
The Teatro Smeraldo wasn’t funded by the state. Gianmario Longoni noted this unique position. He kept it thriving through sheer will and popular support.
The closure announcement came with Longoni’s poignant letter. He spoke of enduring years of hardship. He talked about the agonizing decision to cede the beloved Teatro Smeraldo. The building would be repurposed. This allowed him to settle debts.
Longoni saved his company from financial ruin. He looked forward to a nomadic existence. He planned to continue in a tent theater.
The space closed due to urban development. Underground parking construction disrupted access. The Teatro degli Arcimboldi’s competition further strained resources.
The final show occurred on June 11, 2012. The comedy duo Fichi d’India performed. A commemorative night followed with DJ Alex Cicognini.
Today, Eataly Smeraldo stands as a culinary tribute. A small stage honors the Teatro Smeraldo’s history. It offers free performances. These range from pop to opera. The shows include recitals, cabaret, and dance.
Though repurposed, the spirit of the Teatro Smeraldo lingers. It reminds us of Milan’s vibrant cultural past. It was a stage where legends were made.