That aroma. It’s the unmistakable scent of Alpha Coffee drawing you in. Right here on Racquet Club Drive in Cottonwood Heights you stand before a true Salt Lake City institution.
Alpha Coffee isn’t just another coffee shop. It’s a testament to perseverance a tribute to the American military. Founded in 2010 by retired US Army veteran LTC(R) Carl Churchill and his wife Lori their journey began far from this charming cafe. It started in their basement. Their initial venture Lock-N-Load Java was an online-only operation. They packed and shipped coffee themselves working tirelessly to build their dream.
Their ‘Alpha Lifestyle’ isn’t just a marketing slogan. It’s a philosophy. Awesome coffee yes but also a commitment to being a warrior to having fun and importantly to giving back. For every bag of coffee sold Alpha Coffee sends an equivalent amount to deployed troops. To date they’ve sent over 19000 bags. That’s thousands of cups of comfort and camaraderie to soldiers far from home.
In 2017 Alpha Coffee opened its first physical store right here in Cottonwood Heights. Their success didn’t come easily. Carl speaks of the challenges of entrepreneurship. He emphasizes the importance of teamwork discipline and that ‘Never Freaking Quit’ attitude. His military experience instilled in him a deep sense of mission and camaraderie. This is reflected in Alpha Coffee’s team-oriented culture and its commitment to veterans. They offer a 10% discount to all veterans.
The Churchills’ story is one of resilience. They turned a Great Recession setback into a remarkable success story a story that blends the rich aroma of freshly brewed coffee with the unwavering spirit of service. And their success continues. Alpha Coffee now has two locations in the Salt Lake City area. They ship their coffee nationwide. They continue supporting troops and charities.
Today as you sip your Alpha Coffee you are participating in something larger than yourself. You are supporting veterans. You are supporting a family business built on shared values and a dedication to quality. This isn’t just a cup of coffee. It’s a taste of history a taste of community and a taste of the Alpha Lifestyle.