Could a brewery be a source of national pride? Here in Brisbane, standing before the iconic XXXX Brewery, you might just say yes. The XXXX Brewery, pronounced “Four-Ex,” isn’t just a place where beer is made. It’s a symbol of Queensland’s identity, a landmark as recognizable as the Story Bridge or the Gabba. Founded in 1878 by the Fitzgerald brothers, it was originally called “Castlemaine Brewery” after their hometown in Victoria. The now-famous XXXX brand, however, wasn’t introduced until 1924, with a clever marketing campaign featuring a jaunty fellow in a boater hat known as “Mr. Fourex.” The XXXX, you see, refers to a traditional system of grading beer strength. And while the brewery is now part of the Japanese-owned Lion company, the XXXX remains a Queensland icon. It’s the beer of choice for many Queenslanders, sponsoring everything from the Queensland Maroons rugby league team to the state’s cricket association. So, as you stand here, take a moment to appreciate not just the aroma of hops and malt in the air, but also the legacy of this grand old brewery. It’s a testament to Queensland’s history, its love of a cold brew, and the enduring power of a catchy name.
Центральный дом работников искусств
Step through the grand wooden doors of the Central House of the Workers of Art, and you’ll be transported to