Have you heard about the iconic tower proposed for this very area? It’s quite the buzz around Cebu City. We are standing at the South Road Properties Welcome Hill Tower. This area known as SRP is a testament to Cebu’s ambition. It showcases the vision of its people.
Once it was just water separating Kawit Point from the mainland. Now, look around you. The South Road Properties is a vibrant coastal area of economic growth. It is a hub for tourism and embodies the aspirations of Cebuanos.
The South Road Properties spans 300 hectares. That is about 740 acres of reclaimed land. This land extends from mainland Cebu to Talisay City. This addresses the city’s urbanization challenges and limited space for development.
The seeds of this transformation were sown in 1988. Then-Mayor Tomas Osmeña secured Japanese government assistance. This funding supported key economic intervention projects. They fell under the Metro Cebu Development Project. The construction here at South Road Properties was completed in 2004.
Notice how the South Road Properties is easily accessible. The Cebu South Coastal Road makes getting here convenient. It eases traffic from the old South Road. It provides easy access to the southern towns. The Cebu-Cordova Link Expressway connects the South Road Properties to Cordova and Mactan Island.
The South Road Properties is more than just reclaimed land. It is a mixed-use development. It will host retail and commercial spaces. There will be dining and entertainment spots. Upscale retirement facilities are planned. So are mid-rise residential buildings and office blocks. There is even talk of a hospital and a University of the Philippines campus.
The Philippine Economic Zone Authority granted the South Road Properties special economic zone status. This promotes investment here. Initially the South Road Properties was for export-oriented light industries. It evolved into a mixed-use area due to economic realities.
The South Road Properties offers investment options. It improves the quality of life for residents and neighboring towns. The South Road Properties is a means of propelling economic activity and creating jobs.
Looking ahead the South Road Properties is set for future growth. Several infrastructure projects are planned to facilitate this. These include the Cebu Bus Rapid Transit System. This will connect the South Road Properties to Cebu IT Park. A roundabout is proposed at the junction of the Cebu South Coastal Road and F. Vestil Street. This aims to ease traffic.
The proposed iconic tower symbolizes the South Road Properties’ ambition. A private entity proposed a 490-meter tower. It would have a 155-floor design. The tower could include a 15-story hotel. There would also be a three-story luxury complex.
The South Road Properties is a prime location. It embodies the vision of Cebu. It is a beacon of hope for Cebuanos.