The distinctive teletype sound effect a hallmark of 1010 WINS echoes in my memory. This iconic New York City radio station didn’t always broadcast news. For years 1010 WINS was a rock and roll station competing against giants like WMCA WABC and WMGM. The station struggled losing ground to WMCA which dominated by 1963. Ratings consistently declined until a bold decision in 1965 changed everything.
1010 WINS became the prototype all-news station. This was a risky move. All previous attempts at an all-news format had failed. Yet 1010 WINS succeeded against all odds. The format was initially considered a poor choice. The success surprised many in the radio industry.
Imagine the bustling newsroom of 1010 WINS. Reporters hustle around. Phones ring constantly. The air crackles with the urgency of breaking news. 1010 WINS provided a unique service. It covered local national and international news providing comprehensive updates every half hour. The focus was on delivering up-to-the-second information. No taped segments or repeated newscasts.
Susan Richard a 25-year veteran of 1010 WINS highlights the station’s unique New York City vibe. She describes it as high energy fast moving just like the city itself. The station’s commitment to straightforward news reporting focusing on facts set it apart. Its connection to the community is strong. It serves a city of nearly 20 million people. Its reputation is built on credibility and trust.
The station’s history is rich. It started as WGBS owned by William Randolph Hearst. The call letters WINS stood for Hearst’s International News Service. It broadcast from the Hotel Lincoln then the Ritz Tower. Eventually it moved to 7 Central Park West a building once owned by Hearst.
The station has evolved greatly. From its days as a rock and roll station to its current all-news format 1010 WINS remains a fixture in New York City. It has seen the best and worst of the city reporting on events from the Vietnam War to 9/11. Its evolution reflects the changing media landscape yet its core commitment to informing and connecting with its audience remains steadfast. 1010 WINS truly won within New York City. Its unique format its dedication and its connection to the city make it an essential part of New York’s history.