Right here stands the Firestone Tire Building a testament to a bygone era. This iconic structure at 800 S La Brea Avenue embodies Los Angeles’s vibrant history. Built in 1937 the Firestone Tire Building was more than just a retail outlet. It was a symbol of innovation and architectural style.
Back then La Brea and Wilshire was a bustling intersection. Over 11000 cars passed through it in just eight hours. The Firestone Tire company recognized this prime location. They wanted to capitalize on the growing demand for tires. The Firestone Tire Building became their flagship store.
Firestone was already a major player in the tire industry. An early contract with Ford Motor Cars solidified their position. Every Model T and Model A rolled off the assembly line with Firestone tires. This partnership lasted until the mid-1990s.
The Firestone Tire Building’s architecture is noteworthy. The streamline modern design features low horizontal lines and curved edges. These elements evoke a sense of motion and the machine age. Porcelain enameled steel panels clad the exterior. This material was cutting edge for its time. Its use in a custom-designed building like the Firestone Tire Building was exceptionally rare. The fact that it remains largely intact today makes it even more special.
The building served as a working billboard. Firestone wanted to attract attention to its products. The design was fresh and modern drawing in the customers.
The Art Deco Society of Los Angeles recognized the building’s significance. They successfully campaigned to declare the Firestone Tire Building a Historic Cultural Monument in 2012. It is officially Los Angeles Historic Cultural Monument #1020.
The Firestone Tire Building faced potential threats due to redevelopment in the area. The ADSLA Preservation Committee identified this danger. Their proactive efforts ensured its preservation.
The Firestone Tire company owned the building until 2016. After that it was sold to its current owner. A four-year restoration project transformed the space. Now the Firestone Tire Building is home to the All Season Brewing Company. This adaptive reuse project breathes new life into the historic structure.
The All Season Brewing Company opened in 2021. It features Chicas Tacos as the food vendor. This brewery-pub preserves architectural history. The Art Deco Society of Los Angeles celebrates this outcome.
The restoration of the Firestone Tire Building involved careful research. The design team used period-correct materials and fixtures. This approach maintained the vintage feel of the space.
Today the Firestone Tire Building stands as a reminder of commercial design. It connects us to the past. It showcases the enduring appeal of streamline modern architecture. Its story continues as a place where history and culture meet. So raise a glass to the Firestone Tire Building a symbol of Los Angeles’s architectural heritage.