Once Korea’s industrial heart, Euljiro 7-ga pulses with a unique rhythm today. It is a place where the echoes of the past harmonize with the vibrant energy of the present. Have you heard of Hip-jiro? This nickname reflects the area’s transformation. Young Koreans rediscover Euljiro’s retro charm.
Euljiro’s story stretches back to the Joseon Dynasty. Back then, it was known as Gurigae or Copper Road. This name came from a dark copper-colored mud hill located between Euljiro 1-ga and 2-ga.
During the Japanese colonial era, Gurigae became Kogane-Cho. This was part of Japan’s effort to exploit Korean land and resources. After liberation, it was renamed Euljiro. The name honors General Eulji Mundeok. He was a Goguryeo-era hero. He defended Korea against the Sui Dynasty.
The Korean War devastated Euljiro. Architects and construction workers rebuilt the area. By the 1960s, textiles and steel industries flourished here. This laid the foundation for Korea’s modernization.
Today, skyscrapers define Euljiro. Yet, traces of its rich history remain hidden in plain sight. Exploring Euljiro’s alleyways reveals fascinating stories.
Printing Alley is one such place. During the Joseon Dynasty, government offices clustered in Euljiro. Hanji or Korean paper shops gathered nearby. This is similar to how printing companies thrive in today’s office areas. Printing alleys formed in the 1980s. They preserve the atmosphere of old Euljiro.
Nogari Alley offers another glimpse into the past. Euljiro’s printing workers toiled for low wages. They often unwound with alcohol and cheap snacks. Dried pollack or nogari became a popular snack. Many bars in Euljiro started serving it. This led to the creation of Nogari Alley. Today, young visitors flock here to experience the retro vibe.
OB Bear stands as a landmark in Nogari Alley. It opened in 1980. This retro pub transports visitors back in time.
Coffee Hanyakbang offers a unique blend of old and new. This cafe occupies the former site of Hyeminseo. It was a Joseon-era medical institution for ordinary people. Hanyakbang means herbal medicine room. The cafe features an antique interior and serves coffee in a historic setting.
Sewoon Plaza is another iconic landmark. Built in 1968, it was Korea’s first electronic shopping mall. The drama Vincenzo featured this plaza. You can find electronic components, entertainment machines, and lighting here. A secret lies beneath the mall. During regeneration project excavations, workers discovered the central government office of the Joseon Dynasty. It is preserved in the basement.
Eulji Myeonok beckons with its Pyongyang naengmyeon. This cold noodle restaurant opened in the 1980s. It has a 37-year history. Pyongyang naengmyeon uses buckwheat as its main ingredient. Its savory taste sets it apart.
Eulji Dabang sits next to Eulji Myeonok. This tea room has been operating since the 80s. It offers an authentic atmosphere and traditional Korean teas. Ssanghwacha is a popular choice. This medicinal tea contains milkvetch, cinnamon, and licorice. It is topped with an egg yolk. BTS once had a photoshoot here.
Yang Mi Ok is a famous grilled intestines restaurant. Former president Kim Dae-jung frequented this place. It showcases traces of history throughout Euljiro.
Euljiro’s alleys blend old and new. Hardware stores and printing shops stand alongside trendy cafes and bars. This creates a unique landscape.
Euljiro offers different charms throughout the day. Mornings reveal hardware stores and printing shops in action. Afternoons are perfect for exploring without the crowds. Evenings bring trendy bars to life.
Euljiro’s unique landscape attracts photographers and artists. Maze-like alleys create photo opportunities. Street art adds to the area’s charm.
Euljiro invites you to slow down. Stroll through its alleys. Discover the special stories created by the meeting of Seoul’s old appearance and new sensibilities.