Galleria Campari

On a crisp Milanese morning, sunlight glints off the sleek, modern facade of the Galleria Campari. This isn’t just a museum; it’s a vibrant celebration of an iconic Italian aperitif. The Galleria Campari opened its doors in 2010, marking the 150th anniversary of Campari’s creation. Located in Sesto San Giovanni, just outside Milan, the Galleria resides within the Campari Group Headquarters, a striking building designed by the renowned architect Mario Botta. Inside, prepare to be transported through the rich history of Campari, from its humble beginnings to its current global fame. The Galleria Campari houses an impressive collection of over 3,000 works, showcasing the brand’s innovative advertising campaigns that have always intertwined with the art world. Recognize the iconic Campari Soda bottle? That unmistakable design is the work of Futurist artist Fortunato Depero, and it’s just one of the many treasures you’ll encounter here. The gallery walls are adorned with Belle Époque posters, vibrant advertisements, and original graphics by celebrated artists like Leonetto Cappiello, Marcello Dudovich, and Ugo Nespolo. Their art captures the spirit of each era, reflecting changing tastes and the enduring allure of Campari. The Galleria Campari doesn’t just showcase art; it brings it to life. A massive video-wall, composed of 15 screens, plays a captivating montage of vintage commercials, short films, and “Caroselli” – short advertising films popular in Italy during the 1960s and 70s. These cinematic gems feature the work of renowned directors, including Federico Fellini and Paolo Sorrentino, showcasing Campari’s long-standing relationship with the world of cinema. Don’t miss the interactive table with 12 touch screens. This innovative installation allows you to delve deeper into Campari’s artistic heritage, exploring its evolution through the decades. As you journey through the Galleria Campari, you’ll also encounter vintage shakers, historical bottles, and even design objects by contemporary artists like Matteo Thun. Each piece tells a story, offering a glimpse into the world of mixology and the enduring legacy of Campari. So, raise a virtual glass to the Galleria Campari, a place where art, history, and the vibrant spirit of Italy come together in a truly unforgettable experience.